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  • A Trek road bike on a icy landscape with icebergs in the background.

    Trek Bicycles

    End of Year Bike Sale - 24 to 60% off  - Call 715-341-4340 for Details

    Prices so low we can't list them online.

    Did you know that Hostel Shoppe sells Trek Bicycles? From a rented red barn in Waterloo, Wisconsin, to the top of the Tour de France podium, Trek Bicycles has spent the last 50 years redefining what a performance machine can be. Choosing a Trek through the Hostel Shoppe means more than just a transaction; it’s an investment in a legacy of durability. We treat every bike with a level of care that reflects our decades-long history in the community, ensuring that whether you’re a lifelong cyclist or a first-time rider, you’re getting a machine built to last. This partnership celebrates the best of the Midwest: high-performance technology delivered with a humble, expert touch that values long-term relationships.

    Shop Trek Bicycles 
  • A Specialized Levo 4 on a mountain peak with a glowing blue light against a dark sky with northern lights.

    Specialized Bicycles

    End of Year Bike Sale - 24 to 60% off  - Call 715-341-4340 for Details

    Prices so low we can't list them online.

    Why should you buy a Specialized bike from Hostel Shoppe? Buying a Specialized isn't just about picking a bike; it’s about the support system behind it. Hostel Shoppe brings a unique, expert perspective to the Specialized lineup. Known for our deep technical knowledge and commitment to rider comfort, we ensure your high-performance machine is perfectly dialed in. From expert fitment to technical savvy, we promote a rider-centric culture, whether you're a seasoned pro or a casual commuter. The team at Hostel Shoppe provides a welcoming, low-pressure environment to help you find the "The One." Specialized provides the engineering; we provide the soul and the setup.

    Shop Specialized Bicycles 
  • Set of red and white Christmas stockings with decorative elements on a light gray background

    Stocking Stuffer Gift Ideas for Cyclists 

    Browse our collection of gifts under $25 for cyclists, great for shoppers on a budget or those looking for small gift ideas to fill that holiday stocking!

    Shop the Collection 
  • A holiday gift sits next to a spring of greenery and berries against a grey wooden background.

    Holiday Cycling Gifts Under $100 

    Shop our collection of our best selling cycling gifts under $100! These products will work great for both bikes and trikes.

    Shop the Collection 
  • A gold bike and greenery with holiday lights are set against a red background.

    Holiday Cycling Gifts For Men 

    If that special man in your life is a cyclist, he will love a gift from the Hostel Shoppe! From gloves to helmets, socks and more, these gift ideas are great for cyclists, recumbent trike riders and more!

    Shop the Collection 
  • A yellow bike carrying a Christmas tree and a gift are against a blue background.

    Holiday Cycling Gifts for Women 

    Check out these holiday cycling gift ideas tailored just for that special woman in your life. Great for women who like to bike, trike or just love the outdoors, this collection of cycling items are sure to be holiday pleasers!

    Shop the Collection 
  • Person dressed as Santa Claus riding a recumbent trike in a snowy forest.

    Holiday Cycling Gifts for Recumbent Trikers 

    Hostel Shoppe is known for their extensive recumbent trike and accessory selection and we have the perfect gifts for that favorite triker in your life. Choose from our best sellers to enhance the ride!

    Shop the Collection 
  • A group of Santa's ride through a snowy landscape on mountain bikes.

    Holiday Gifts for Mountain Bikers

    We have a great gift collection for those cyclists who can't get enough of the woods, single track or downhill. Make their holiday with gifts for off-roading biking.

    Shop the Collection 
  • Santa is on a bicycle pulling a big red bag.

    Holiday Gifts for Cycling Commuters

    We have the perfect gift collection for those riders that love to ride year round, commute to work or just can't stay off their bike or trike! Choose from gifts for storage, roadside repair, and travel convenience.

    Shop the Collection 
  • Two girls ride bikes with bows in a living room with a Christmas tree in the background.

    Holiday Cycling Gifts for Kids and Families 

    Shop our best cycling holiday picks for gifts for your kids, grandkids, pets and families!  Choose from new bikes and trikes, kid's helmets, trailers and more. What kid wouldn't want a new bike under the tree?

    Shop the Collection 
Hostel Shoppe staff line up behind a row of demo recumbent bikes and trikes from Azub and HP Velotechnik outside the Hostel Shoppe.

15% Off Azub Demo Trikes

Save big on Cycle-Con Azub Demos while they last!

Shop Azub Demos
An Eon Green electric assist Catrike Recumbent Trike sits on a concrete wall with the Wisconsin River, treeline and blue sky in the background.

$800 of 2026 e-Cats

Save big on year end Catrike closeouts.

Shop the Sale
A collage-style calendar cover titled '2027 Hostel Shoppe Recumbent Calendar' with many small travel and cycling photos arranged in a grid. The central blue band contains the title text, and the surrounding photos show people riding recumbents outdoors in various scenic locations.

Order Your 2027 Recumbent Calendar 

Pre-order the 2027 Recumbent Calendar. Coming soon!

Shop Now
Hostel Shoppe staff stand in front of the store.

Employment Opportunity

Want to be a part of an amazing team? Love cycling? Then we have an employment opportunity for you! We are currently looking for a Full Time and Part Time Sales Associate.

Learn More & Apply

Go Behind the Scenes at Hostel Shoppe

0:00 In the heart of Wisconsin sits a shop
0:03 that's more than just a bike store. It's
0:05 a community, a workshop, and a
0:08 destination.
0:10 This is the Hostel Shoppe, your one-stop
0:13 ride hub for bikes, trikes, and
0:15 everything in between.
0:18 For over 50 years, this family run shop
0:21 has been serving cyclists with quality
0:23 service, expert advice, and a selection
0:26 that's hard to beat.
0:29 They weren't just early adopters of
0:31 trikes. They made it their focus. Today,
0:34 recumbent and their accessories account
0:36 for more than 80% of their business. And
0:39 it's powered by people who know their
0:40 stuff. Jessie's been here for over 30
0:44 years. Scott 25, Leon just about the
0:49 same.
0:50 Stevens Point is the perfect place for
0:52 test rides, too, with the Green Circle
0:55 Trail just down the road and a private
0:57 test track right on site.
1:04 The selection, one of the biggest in the
1:06 country. Over 90 recumbents in stock
1:09 from eight global brands. ICE, Catrike,
1:13 Azub, HP Velotechnik, Hase, and more.
1:17 And they're all right here, ready for
1:19 you to ride. But it's not just about the
1:22 trikes. They've got a massive inventory
1:25 of accessories and parts to make your
1:27 ride uniquely yours. And if you're not
1:29 local, no worries. They're one of the
1:32 few dealers in the country authorized to
1:34 ship fully assembled trikes. And this
1:36 place doesn't just sell trikes, they
1:38 build community. Their Pedal Point Rally
1:41 is one of the longest running recumbent
1:43 events in the country, raising tens of
1:46 thousands of dollars for local charities
1:48 like the Boys and Girls Club and Spokes
1:51 Fighting Strokes.
1:55 They support PASTA, the Point Area Single
1:58 Track Association.
2:00 Their GM, Scott Cole, is a proud PASTA
2:04 member and helps to organize the local
2:06 Standing Rocks Enduro mountain bike
2:08 race.
2:10 They also host free adaptive cycling
2:12 clinics and support veterans through VA
2:14 programs, making cycling more accessible
2:17 to more people. So whether you're just
2:19 getting into cycling, rediscovering it,
2:22 or looking for the perfect ride, The
2:25 Hostel Shoppe has the gear, the heart, and
2:28 the people to get you there. Come for
2:31 the bikes, stay for the community, and
2:33 maybe leave with us something that'll
2:35 change how you ride forever.

Learn more about what the Hostel Shoppe, Central Wisconsin's premier trike & bike shop is all about. We would like to thank, Matt Galat, Azub representative and world trike traveler, for making this video. To learn more about Matt and his adventures, visit JaYoe.com. We look forward to seeing you here at the Shoppe!