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  • Image of a yellow, red and black Trek Road Bike framed by a tent opening next to a fire on a beach.

    Trek Bicycles

    Did you know that Hostel Shoppe sells Trek Bicycles? From a rented red barn in Waterloo, Wisconsin, to the top of the Tour de France podium, Trek Bicycles has spent the last 50 years redefining what a performance machine can be. Choosing a Trek through the Hostel Shoppe means more than just a transaction; it’s an investment in a legacy of durability. We treat every bike with a level of care that reflects our decades-long history in the community, ensuring that whether you’re a lifelong cyclist or a first-time rider, you’re getting a machine built to last. This partnership celebrates the best of the Midwest: high-performance technology delivered with a humble, expert touch that values long-term relationships.

    Shop Trek Bicycles 
  • A woman rides a Specialized Mountain bike through a wooded area with yellow flowers in the foreground.

    Specialized Bicycles

    Why should you buy a Specialized bike from Hostel Shoppe? Buying a Specialized isn't just about picking a bike; it’s about the support system behind it. Hostel Shoppe brings a unique, expert perspective to the Specialized lineup. Known for our deep technical knowledge and commitment to rider comfort, we ensure your high-performance machine is perfectly dialed in. From expert fitment to technical savvy, we promote a rider-centric culture, whether you're a seasoned pro or a casual commuter. The team at Hostel Shoppe provides a welcoming, low-pressure environment to help you find the "The One." Specialized provides the engineering; we provide the soul and the setup.

    Shop Specialized Bicycles 
Promotional graphic for Wisconsin Bike Week with green and white background and bicycle illustrations.

Wisconsin Bike Week!

May 31 through June 7

This year’s theme, “Bikes Build Community,” highlights how cycling connects neighbors, supports local businesses, improves public health, and creates stronger, more vibrant communities throughout Wisconsin.

From group rides and commuter stations to educational classes, parties, and community events, there are countless ways to get involved and ride together. Sponsored by the Wisconsin Bike Fed.

Learn About Bike Week Events
Group of people lining up to ride recumbent trikes at the Pedal Point Rally in front of the Hostel Shoppe.

Pedal Point Rally

July 17 & 18, 2026

Join us at the 7th Annual Pedal Point Rally, a cycling fundraiser for the Spokes Fighting Strokes organization. We'll have a variety of fun rides, including a poker ride, great food, demos, vendor reps and more! This family oriented event is for bikers, trikers and kids, including riders of all abilities, and children 15 and under ride free!

Learn More & Register
People using adaptive recumbent tricycles at an outdoor event with a 'Hostel Shoppe' tent in the background.

Spokes Fighting Strokes Free Adaptive Cycling Clinics

July 14, 15 & 16, 2026

Hostel Shoppe and Spokes Fighting Strokes will be hosting three free adaptive cycling clinics in Marshfield, Tomah and Stevens Point. If you are a stroke survivor, or have a traumatic brain injury, Parkinson’s Disease, Multiple Sclerosis, balance issues, limb loss or paralysis, or are on the Autism spectrum, this clinic is designed to help you learn more about how recumbent trikes and adaptive cycling can improve your health, well being and quality of life, enhancing your freedom, fun and enjoyment!

Learn More & Register
A woman rides an ICE Sprint Pixel on a gravel path along a wooded riverway.

The ICE Sprint Pixel Recumbent Trike

The Sprint X Pixel, which is perfect for shorter riders and kids, is a compact 20" rear-wheeled trike with natural handling that delivers an agile, sporty, and adventurous riding experience. The version Hostel Shoppe has in stock has rear suspension and a Shimano STEPS EP6 e-assist system on it, for a plush ride with boost for hills. The bright Passion Red color also looks stunning!

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A man riding an HP Velotechnik Scorpion fs 26 recumbent trike with electric assist on a sunny day with palm trees in the background of a cityscape by the shore.

The HP Velotechnik Scorpion fs 26 Trike

Experience the ride

The HP Velotechnik Scorpion fs 26 is a plush-riding dream machine. With a high performance Shimano STEPS e-assist system, shock-absorbing full-suspension, and a great selection of accessories, this well engineered recumbent trike is pure pleasure to ride. Stop down at the Shoppe and take one for a test ride today!

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Go Behind the Scenes at Hostel Shoppe

0:00 In the heart of Wisconsin sits a shop
0:03 that's more than just a bike store. It's
0:05 a community, a workshop, and a
0:08 destination.
0:10 This is the Hostel Shoppe, your one-stop
0:13 ride hub for bikes, trikes, and
0:15 everything in between.
0:18 For over 50 years, this family run shop
0:21 has been serving cyclists with quality
0:23 service, expert advice, and a selection
0:26 that's hard to beat.
0:29 They weren't just early adopters of
0:31 trikes. They made it their focus. Today,
0:34 recumbent and their accessories account
0:36 for more than 80% of their business. And
0:39 it's powered by people who know their
0:40 stuff. Jessie's been here for over 30
0:44 years. Scott 25, Leon just about the
0:49 same.
0:50 Stevens Point is the perfect place for
0:52 test rides, too, with the Green Circle
0:55 Trail just down the road and a private
0:57 test track right on site.
1:04 The selection, one of the biggest in the
1:06 country. Over 90 recumbents in stock
1:09 from eight global brands. ICE, Catrike,
1:13 Azub, HP Velotechnik, Hase, and more.
1:17 And they're all right here, ready for
1:19 you to ride. But it's not just about the
1:22 trikes. They've got a massive inventory
1:25 of accessories and parts to make your
1:27 ride uniquely yours. And if you're not
1:29 local, no worries. They're one of the
1:32 few dealers in the country authorized to
1:34 ship fully assembled trikes. And this
1:36 place doesn't just sell trikes, they
1:38 build community. Their Pedal Point Rally
1:41 is one of the longest running recumbent
1:43 events in the country, raising tens of
1:46 thousands of dollars for local charities
1:48 like the Boys and Girls Club and Spokes
1:51 Fighting Strokes.
1:55 They support PASTA, the Point Area Single
1:58 Track Association.
2:00 Their GM, Scott Cole, is a proud PASTA
2:04 member and helps to organize the local
2:06 Standing Rocks Enduro mountain bike
2:08 race.
2:10 They also host free adaptive cycling
2:12 clinics and support veterans through VA
2:14 programs, making cycling more accessible
2:17 to more people. So whether you're just
2:19 getting into cycling, rediscovering it,
2:22 or looking for the perfect ride, The
2:25 Hostel Shoppe has the gear, the heart, and
2:28 the people to get you there. Come for
2:31 the bikes, stay for the community, and
2:33 maybe leave with us something that'll
2:35 change how you ride forever.

Learn more about what the Hostel Shoppe, Central Wisconsin's premier trike & bike shop is all about. We would like to thank, Matt Galat, Azub representative and world trike traveler, for making this video. To learn more about Matt and his adventures, visit JaYoe.com. We look forward to seeing you here at the Shoppe!