Rock n' Roll Gold's formulation goes deep down into the chain and traps any dirt. Then, with the energy of the chain freewheeling backwards, the dirt and grit floats to the surface so you can wipe it all off, leaving a new and clean application of lube inside the chain, right where it's needed. The lube down inside the chain creates a protective membrane to seal out dirt and moisture from the moving parts of the chain. As well as holding in place the best lube on the planet, for super smooth shifting and pedaling and longer chain life.
For best results, allow your chain to sit a few hours or lube the night before. However, if right after lubing, you have to ride, you have to ride, so go for it. Giving the lube a chance to set gives the lube a bit more life by allowing the protective membrane to fully set-up. Remember, to wipe off you chain after riding regardless if you're going to re-lube or not. This keeps the chain clean and looking great!